How much does a Google Ads agency charge in the UK?

PPC management fees typically range from £500–£2,000/month flat, or 10–20% of your ad spend. For a £3,000/month budget, expect to pay £300–£600 in management fees.

What ROAS (return on ad spend) should I expect?

A healthy ROAS for e-commerce is 3:1 to 5:1 (£3–£5 revenue for every £1 spent on ads). Service businesses focus more on cost-per-lead metrics.

How Much Does a PPC Agency Cost?

Estimate Google Ads and PPC management fees for your business.

📍Your location

Country

City

⚙️Job details

Monthly ad spend budget

Channels managed

Factors that affect cost

Monthly ad spend — management fee is often % of spend
Number of platforms and campaign types
Reporting and conversion tracking setup
Frequency of optimisation and account reviews

💡 Money-saving tips

1.Expect to pay 10–20% of ad spend as management fee, or a flat monthly retainer
2.Ask for monthly reports showing CPA, ROAS and click-through rates
3.Don't confuse management fee with ad spend — they're separate budgets
4.Google Partner agencies have certified staff and access to Google support

Frequently asked questions

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