SaaS Pricing Calculator
Experiment with different price points to see the impact on your MRR, ARR, churn, and break-even point. Model tier upgrades, trial conversion rates, and customer lifetime value to find the pricing strategy that maximises revenue.
Target MRR
£14,286
£99/customer × 145 customers
Customers Needed
145
New/Month (at churn)
8+
LTV per Customer
£1,980
Max CAC (3:1 LTV)
£660
SaaS Benchmarks
- • Good churn: <2%/month | Average: 5–7%/month | High: >10%/month
- • LTV:CAC ratio should be >3:1 for healthy unit economics
- • CAC payback period: aim for <12 months
- • Net Revenue Retention >100% = growth from existing customers alone